PRLog (Press Release) –
Sep 02, 2009 – A malleable clay table, a wall of clocks and an eyeball pestle and mortar are just a few of the incredible designs by the ten design graduates to win a coveted place in Tent London’s New Talent Zone as finalists in the mydeco.com Design Class 09 competition.
The furniture website’s Design Class 09 competition offered a once-in-lifetime opportunity for three lucky design graduates to pitch their final projects to mydeco design board members, Sir Terence Conran and Philippe Starck. Students graduating in 2009 submitted their final year projects for a chance to win and ten of the most talented have been selected to appear at the London design show. Finalists were picked by judges from mydeco and Tent for originality of ideas and the potential impact the designs may have on future lives.
Three lucky winners will now be hand-picked by Conran and Starck and given a career-defining opportunity to present their final projects to them in person. Winners will be announced in a few weeks.
View all the mydeco Tent Winners at www.mydeco.com/tent-london-talent-zone/
• Hannes Grebin’s Cozy Furniture. Germany Hannes took inspiration from "common standards of cosines and taste" for his wonky living room furniture. Hannes said, "The starting point was typical furniture in an average seventies living room and the congeniality associated with it. The designs dispense with the well-known symmetries of furniture and create 'living sculptures' instead.”
• Erwin Zwiers’ Claytable and Leave your shape behind collection. Netherlands Erwin Zwiers produced two sets of malleable table and chairs. He said, “The inspiration for the ‘Leave your shape behind collection’ comes from the beach. With ‘Claytable’ the softness of the clay surface means you can play, shape and evolve it. The applications are broad; they are fun for both children and adults. The clay table could be an ideal in public spaces like dentist and hospital waiting rooms, schools and nurseries, or corporate brainstorm areas.”
• Hélène Uffren, Hard Look, UK Helene Uffren's 'Hardlook' design subverts familiar kitchen equipment with an interesting take on a pestle and mortar which features an eye ball at the end of the pestle. She says of her work, "I focus on surface depth, distortion and illusion, to create extra dimensions through cropped vision. I want the viewer to become part of the work, pulled in and transported by the act of viewing."
• Per Emanuelsson & Bastian Bischoff, Humans since 1982, Clock Clock. Sweden Clock clock is a wall made of 24 manual clocks that cleverly displays the time digitally. The pair have also developed a type font on this basis. This prototype will be shown at Rhösska design-museum in Göteborg from June till mid of august 2009.”
• Jaebeom Jeong, Grid chair. Korea Jaebeom said, “The structure of chairs we have known is a creature experienced by association effects, and nothing more than functionally having the minimum structure to sit.”
• Nicole Mueller, Maison Sauvage, A–Z tabletop. Germany Nicole produced a fresh take on table ware. Nicole says “A–Z is a tabletop concept that unites formal dining with the casual. The idea is to provide a collection of single objects that can either stand by themselves or be grouped together into a variety of product lines as well as into a entire tableware set. Ranging from formal to playful, casual to poetic, A–Z is always functional and user-optimised."
• Matthew Woodhouse, Linear construction, UK Matthew Woodhouse was inspired by the traditional cane weaving technique and the 3D sculptures of Naum Gabo in making his woven stool. Matthew says, "My designs focus on existing aspects within design, archetypal forms provide a canvas to re-examine the everyday objects we use. I aim to design furniture with personality, pieces that will naturally improve with age."
• Mikaela Johansson, 'It's not what you think it is' wallpaper, UK Mikaela won with her quirky 'It's not what you think it is' wallpaper design featuring rifles formed into more traditional floral patterns. Mikaela strives for the unusual in her design work; “I like designs that have some kind of quirkiness to it, that have something more conceptual behind them; beautiful designs that make you think and question things.”
• Olivia Decaris, Working Drop from the Drop series. UK Olivia Decaris created the 'Drop' series of indoor sheltering structures to provide "intimacy, privacy and concentration". As well as the 'Working drop', the series features a Dining drop and Sleeping drop. Olivia comments “This Working Drop is based on ergonomics. It is particularly efficient in open spaces, to be encapsulated, cut off from the outside sounds and other disturbances.”
• Omri Barzeev, Zaza. Israel Omri Barzeev will be showing his 'Zaza' chair in the Tent London talent zone. Omri describes his project Zaza as "a new chair created and based on research and integration of various substances in search of the morphology. Zaza is flexible and presents an equal relationship between design and usage."
See the ten finalists in the New Talent Zone at Tent London, which takes place from 24-27 September 2009, at the Truman Brewery, Brick Lane, London.
High resolution images available on request
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mydeco, founded by the management team behind lastminute.com, is the UKs leading interior design and home wares website. It brings together 5 million products from 835 retailers, boasts 3D technology to design your home, and a thriving community.
